Website + IDX · $200/mo · $2,500 build
When sellers ask ChatGPT who the best broker in their city is, your website is what it finds.
Most real-estate websites built on 2021 templates are invisible to AI agents. We build sites that ChatGPT, Claude, Gemini, and Perplexity actually cite. Three BBRG agents have been named unprompted in AI results. One of them had strangers call saying the AI told them to.
Standalone tier, or bundled with Espo Pro ($1,000/mo) or Growth Partner ($2,500/mo) · Month-to-month
The numbers are impossible to ignore.
Google AI Overviews reached 2 billion monthly users. When they appear, organic click-through rates crash 61%. The old SEO playbook is breaking.
“AI overviews are giving answers, and fewer people are clicking through to websites.”
— Yamini Rangan, CEO of HubSpot
But the visitors who DO come through? They close.
Fewer visitors, but the RIGHT visitors. That's the reframe.
23x
better conversion rate
AI referrals drove 0.5% of traffic but 12.1% of signups.
Source: Ahrefs
43%
less likely to bounce
AI-referred visitors spent 41% longer on site with 2x+ conversion.
Source: Adobe
1.2B
referrals per quarter
ChatGPT now sends more referral traffic than Reddit and LinkedIn.
Source: ChatGPT/SparkToro
First-party evidence, not vendor marketing
A BBRG team page is position 1.0 in Google for the core Granite Bay real-estate query.
These are real numbers from Better Brokers Realty Group’s Google Search Console and from calls the team has received. Pulled April 17, 2026 for the trailing three months.
179
organic clicks
last 3 months
3,220
impressions
last 3 months
5.6%
average CTR
9.4% on mobile
17.8
avg position
climbing monthly
Page-1 rankings for non-brand Granite Bay queries
Reported AI-search mentions (from the BBRG team)
Ben O’Lena
Agent, BBRG · Grass Valley
Three separate people called Ben saying ChatGPT recommended him as the top agent in Grass Valley. Inbound, unsolicited.
Darla Lyons
Co-founder, BBRG · Granite Bay
Surfaced in Gemini search results for Granite Bay queries. Agent page ranking on page 1 in Google.
Amanda Wilkins
Agent, BBRG · Granite Bay
16% click-through rate on her team page — highest on the BBRG site. Carson at 14%, Ben at 12%.
AI-mention counts are team-reported. The rankings, clicks, and impressions are first-party Google Search Console data from the BBRG property.
The 7-point framework. Watch the full breakdown.
10 minutes that will change how you think about your website.
Don't have 10 minutes? Here's the framework:
- 1Content Depth — comprehensive answers AI can cite
- 2Own the Comparisons — you control the narrative
- 3Pricing Transparency — AI needs this to recommend you
- 4Clean Backend + llms.txt — not a template
- 5E-E-A-T Signals — credentials, case studies, proof
- 6Answer Capsules — structured for AI extraction
- 7Local SEO Foundation — Google still protects local
Every Espo website ships with this framework built in.
This is what makes an Espo website different from a $500/mo template.
Content Depth
Comprehensive answers AI can cite — not thin pages with stock photos and a phone number.
Own the Comparisons
You control the narrative. When AI compares you to competitors, your site provides the evidence.
Pricing Transparency
AI agents need pricing data to recommend you. Hidden pricing means hidden from recommendations.
Clean Backend + llms.txt
Server-rendered HTML, semantic markup, structured data, and a machine-readable site manifest.
E-E-A-T Signals
Credentials, case studies, author bios, and proof points. AI cites authored content 340% more than anonymous.
Answer Capsules
Structured content AI can extract and quote directly — tables, lists, and direct answers after every heading.
Local SEO Foundation
Google still protects local search. We keep your Google Business Profile, reviews, and NAP consistency intact.
The Espo tier for AI-search visibility
Website + IDX
For teams whose ops stack lives elsewhere but who want to show up when sellers ask ChatGPT who to hire. No CRM, no managed ads — just the web surface, done right.
Build
$2,500
One-time, custom site
Subscription
$200/mo
AI-discoverability maintenance
Custom real-estate site + IDX search, monthly AI-discoverability maintenance (llms.txt curation, schema density audits, subsecond load, Gemini/ChatGPT surface checks), team bios with individually-indexed agent pages, hosting, SSL, domain setup. No CRM, no managed ads, no phone numbers — those live in Espo Pro and Growth Partner.
Pair it with Listing Essentials ($285) or Listing Engine ($495) per listing when you’re ready. Or upgrade to Espo Pro ($1,000/mo) for the full CRM, or Growth Partner ($2,500/mo) for managed ads and team seats.
We practice what we preach. Ask any AI about us.
This website — the one you're reading right now — is built on every principle in the framework. Server-rendered HTML. JSON-LD schema on every page. An llms.txt file that tells AI agents exactly what we do. Answer capsules after every heading. Structured data tables. Author credentials.
Don't take our word for it. Go ask ChatGPT about us. We built this site the same way we'd build yours.
Questions about AI-ready websites.
Want to see what AI says about your website?
Book a strategy call. We'll walk through what ChatGPT and Gemini see when they crawl your site today — and what would change if it shipped on the same framework BBRG is running.