Every listing becomes the weapon that wins the next one.
Espo is the growth engine for real-estate teams. A listing package brokers walk into the kitchen with and win the contract on presentation alone. A website that surfaces when sellers ask ChatGPT who to hire. A CRM your agents will actually use.
21 days to live · Month-to-month after setup · Your data is yours in 48 hours
The listing is your strongest marketing asset
Your videographer costs $400 and generates zero leads. Ours costs $495 and wins buyers.
The Listing Engine isn't a line item on top of what you do today. It replaces the videographer you already pay — and turns every listing into a marketing launch the competition can't match at the kitchen table.
What most brokers do today
~$400
per listing · hired videographer
30-second MLS walkthrough video- No landing page
- No open-house lead capture
- No ad campaign
- 0 leads generated
The Listing Engine
$495
per listing · full marketing launch
AI-produced listing video- Custom listing landing page
- QR open-house sign-in → CRM
- 14-day managed Meta campaign
- Automated follow-up sequences
- Closed-loop attribution
- BBRG averaged $3.51/lead across 162 listing leads — $1.92 best campaign
A $10,000–$30,000 listing commission lives on the other side of winning one listing appointment. The CPL is a bonus.
The Seller-Win flywheel
Every listing is a marketing event. That is what wins the next one.
A listing contract is worth $10,000–$30,000+ in GCI. One extra listing a month is more value than a year of software. The engine fires listing after listing.
Kitchen table
Broker arrives at the listing appointment with a draft landing page, an AI-produced video, a QR open-house plan, and a Meta ad strategy. Competitors bring a flyer.
Listing signed
Seller picks the broker who showed up with a marketing launch, not a CMA. Often by a wide margin on presentation alone.
Launch fires
Landing page goes live, AI video renders, QR codes print for open house, Meta campaign launches if it's the Engine tier. Ops work: one form submission.
Leads captured
Open-house scans and Meta ad leads flow into the CRM tagged by listing. Follow-up sequences fire automatically. Every buyer becomes a future seller.
Next listing
Neighbors see the modern marketing on a house in their area. When they list, they call the broker who ran it. The flywheel compounds listing to listing.
Every listing comes with a marketing team.
Agent uploads photos. The system builds the rest — landing page, video, QR open house, ad campaign, follow-up — and the leads land in the CRM tagged by listing and routed to the right agent.
Photos In
Agent uploads listing photos
Page + Video Built
Landing page and AI video render
Ads Go Live
Meta campaign targets local buyers
Leads In CRM
Tagged by listing, follow-up fires
The channel you can't buy your way into
When sellers ask ChatGPT who's the best broker in their city, does your website show up?
AI-surfaced clients have already done the research. They've already been told who to call. The only question is whether the AI names you or your competitor. Our sites are built to be machine-parseable from the first byte — schema density, semantic tags, `llms.txt` curation, subsecond load times.
The shift is already here
60% of Google searches show AI Overviews. Only 8% of those click through. Meanwhile, ChatGPT and Gemini are recommending specific agents by name.
Most real-estate sites were built in 2021 on Squarespace. They don't rank in AI results. Ours do — because we built them for this exact moment.
BBRG · live proof
- Position 1.0for 'selling a home in granite bay'
- Position 1.1for 'real estate agent in granite bay'
- 16% / 14% / 12%team-page CTRs (Amanda, Carson, Ben) — highest on the site
- 3 strangerscalled BBRG agents saying ChatGPT told them to
Google Search Console · trailing 3 months through April 17, 2026
Espo CRM Assistant
I just met Sarah Chen at the open house on Elm Street. Add her as a contact.
Done! Sarah Chen has been added to your CRM with tags: Open House, Seller Lead. Want me to enroll her in the nurture sequence?
Yes, and send her a follow-up email.
Enrolled in Seller Nurture. Here's a draft email: "Hi Sarah, great meeting you at the Elm St open house..." — Want me to send it?
A CRM your team will actually use.
Most CRMs die on day 30. Espo's AI assistant makes contact updates, follow-ups, and pipeline management as easy as sending a text.
Update contacts from your car
Add leads, notes, and tags by typing naturally. No forms, no dropdowns.
Never miss a follow-up
Draft and send emails and texts with human approval. The AI writes it, you confirm it.
Know your pipeline instantly
Ask about deals, tasks, and priorities. Get answers in seconds, not 10 clicks.
The Recruiting flywheel
The best agents want to join the team with the best systems.
Our flagship team added five agents in three months. Three of them walked in because of the tooling. The dashboard isn't a selling point for clients — it's a hiring weapon for the broker.
Show the stack
In a recruiting conversation, the broker pulls up the dashboard on a laptop: AI assistant handling follow-up, $3 leads running, closed-loop attribution from ad to deal.
The flip
The recruit stops being sold on joining and starts asking when they can start. The conversation flips from broker-selling to agent-asking.
Agent joins
Their listings run through the Listing Engine. Their open houses capture via QR. Their follow-up runs on sequences. They produce faster than they did at their last shop.
Proof spreads
Their production proves the stack to the next recruit. Word spreads in the local market: 'that team has the best systems in the area.' Inbound recruiting requests follow.
“When I'm recruiting, the first thing agents ask is ‘what kind of leads do you provide?’ Now I show them the dashboard. That conversation is over in 30 seconds.”
Fire three vendors. Ditch four tools. Keep your sanity.
What you're doing now
The Frankenstack
- CRM that nobody uses — $300/mo
- IDX website — $100/mo
- Ad agency — $2,000–$5,000/mo
- Email marketing tool — $200/mo
- Separate website — $500/mo
- 4–6 different logins
- No way to connect ad → lead → closing
Total: $6,000–$10,000+/mo
With Espo
One growth engine
- CRM your team will actually use
- AI-discoverable website, not a template
- Ad campaigns managed + optimized weekly
- Email & SMS sequences, automated
- Every call transcribed, weekly coaching reports
- Full pipeline analytics to closings
- 1 dashboard, 1 login, 1 team behind it
- See exactly which ad → which closing
Total: $200–$2,500/mo
Three ways in. One engine underneath.
The website is the entry point. The CRM is the multiplier. The managed engine is the compound. Start where it fits and move up when it matters.
Solo producers
Espo Pro
$1,500 one-time build · one seat
Everything a solo producer needs to stop leaving commissions on the table while they're at a showing.
Adds to Website + IDX: the CRM and the AI that runs your follow-up.
- Full CRM — contacts, pipelines, tasks, sequences, audit log
- AI CRM Assistant — talks, types, sends email/SMS, books appointments
- Dedicated phone number with recording + transcription + coaching scores
- Automated follow-up sequences (drip, nurture, reactivation)
- Email sending with domain verification included
Teams of 2–10
Growth Partner
$3,500 one-time build · up to 10 seats
You close. We run the rest — ads, attribution, coaching, the whole engine.
Adds to Pro: we run your ads, prove every dollar back to a closing, and coach your team weekly.
- Managed Meta ad campaigns — we run strategy, creative, audiences, optimization
- Closed-loop attribution — ad dollar → lead → deal → commission check
- Up to 10 team seats included, no per-seat fee
- Weekly coaching calls with the founder team
- Lead routing + open-house QR with per-agent attribution
- Listing launch automation + dedicated account manager
Web presence only
Website + IDX
$2,500 one-time build · no CRM
For teams whose ops stack lives elsewhere but who want to show up when sellers ask ChatGPT who to hire.
What it unlocks: AI search visibility.
- Custom real estate website + IDX search
- AI-discoverability maintenance — llms.txt, schema markup, subsecond load
- Team bios with individually-indexed agent pages
- Hosting, SSL, domain setup
+ Listing add-ons fire for every listing you take
Listing Essentials $285 — landing page, AI video, QR open-house, follow-up sequences. Listing Engine $495 — everything above plus a managed Meta ad campaign and closed-loop attribution. Works with any tier above.
$569 in ad spend. 162 listing leads. Do the math.
Real numbers from a real team. Every figure dated and sourced in our results page.
Cost Per Lead
Industry
$15-50+
Espo
$3-5
Lead Response Time
Industry
6-24 hours
Espo
Under 5 minutes
Lead-to-Closing Attribution
Industry
None
Espo
Full pipeline tracking
Monthly Cost
Industry
$6,000-10,000+
Espo
$1,000-2,500
Number of Logins
Industry
4-6 tools
Espo
1 dashboard
Setup Time
Industry
3-6 months
Espo
21 days
Three steps. Twenty-one days.
No six-month onboarding. No “it depends.” Your system launches in 21 days or we extend at no cost.
Strategy Call
We review your market, your current tools, and your goals. You get a custom roadmap — no generic playbook.
We Build
Website, CRM, ad creative, email/SMS sequences, pipeline, analytics — deployed in your name. Your data migrates in the same window.
Leads Flow
Ads go live. Leads come in. Your team closes. We optimize and scale month over month.
The five questions we hear on every call.
Win the listing. Win the recruit. Win in AI search.
One growth engine behind all three. Let's build yours.