Lofty (formerly Chime) is the most aggressive AI marketer in real-estate CRM. Espo is the listing-led growth engine that runs the ads on your account, keeps the data with you, and ships in 21 days.
Same product as Chime — rebranded November 2023. Same login, same pricing, same support line.
Scored against published features and pricing. Honestly marked — we don’t fake the rows we lose.
Lofty has the deepest AI roadmap in real-estate CRM. Genuinely.
If your team wants the widest AI surface area in a single login and you’re happy to pay request-quote pricing plus a 20% ad-management fee, Lofty is the most ambitious option in the category.
All-in-one isn’t the same as done-for-you. Three concrete gaps a team feels in the first 90 days:
Add the $299 nonrefundable onboarding fee, request-only pricing across all four tiers, and no published deployment SLA — and the all-in-one starts to feel like a stack you still have to drive.
Espo doesn’t hand you another login. We run the engine for you, on your own accounts:
You don’t log in to a wider feature surface. You log in to see which listings are winning the next ones — and the ad data you’ve been building stays yours.