Frequently Asked Questions
Everything you need to know about Espo.ai, our services, pricing, and how we work with clients.
About Espo.ai & Fit
Espo.ai is a real-estate-exclusive growth engine. One company runs your website, your CRM, your follow-up, and your listing marketing — plus, for teams on Growth Partner, your managed ad campaigns — and shows you which dollar turned into a closing. Built only for teams that sell houses, not for every small business on earth.
Espo.ai is led by founder Matthew Esposito (strategy, content, optimization) and technical co-founder Eric (systems, development, AI). We're a small US-based team that actually builds your systems ourselves — not an agency outsourcing work to the lowest bidder. You talk to the people wiring your CRM, writing your automations, and reviewing your results.
We only work with real-estate teams and solo producers. That's our moat — we don't take roofing, insurance, dental, or 'multi-industry' clients. Every pattern in the product exists because a real-estate team asked for it. Every testimonial is from a broker or agent.
Not a fit: anyone outside real estate; teams looking for the cheapest CRM on the market; teams who want 'set-and-forget' with zero engagement; pre-revenue agents who haven't closed a deal yet; teams who need six months to decide. Entry is $200/mo on Website + IDX, so price shouldn't be the blocker — willingness to actually use what we build is.
Results, Timeline & Process
Most clients see leading indicators within 30–60 days: faster lead response, cleaner pipeline visibility, lower CPL once campaigns are live. Our flagship team (BBRG) is running buyer leads at $3.04 CPL on their current campaign and added five agents in three months. We don't promise specific revenue numbers — exact results depend on your market, your pricing, and your team's follow-through.
21 days from kickoff to live on Growth Partner. That covers website, CRM, campaigns, and automations. Website + IDX ships faster (no CRM build). Pro is usually between — the CRM and sequences get built but there are no managed ad campaigns to launch.
You apply → we review fit → if it makes sense, we book a strategy call → we map your system → you approve the plan → we build, connect, and test → we launch and start optimizing. You always know what step we're on and what's coming next.
You'll invest a few hours up front on strategy, assets, and approvals, then about an hour a month on check-ins. You don't need to be technical — our job is to handle the tech and present everything in plain language so you can make good decisions.
Pricing, Commitment & Guarantees
Three tiers. Website + IDX — $2,500 setup, $200/mo (web presence only, no CRM). Pro — $1,500 setup, $1,000/mo (full CRM + AI assistant, one seat). Growth Partner — $3,500 setup, $2,500/mo (everything + managed ads + weekly coaching, up to 10 seats). Plus per-listing add-ons: Listing Essentials $285 or Listing Engine $495 — these work with any tier. Full pricing and the ROI calculator are on the Pricing page.
Month-to-month after setup with 30 days' notice. No annual lock-in. If it's not working for you, you can leave and take your data, your website, and your ad accounts. We keep clients by delivering results, not by trapping them in a contract.
No. You pay us setup and monthly. Ad spend (passed through to Meta) is separate on the Listing Engine and Growth Partner campaigns and you can see every dollar. Premium stock or on-site video shoots — if anything would cost extra, we tell you before you approve it.
You can cancel with 30 days' notice and take your assets with you. The 48-hour data export is written into how the product works, not a sales promise — we built the export path because we knew we'd be asked.
Services & Tech Stack
Custom real-estate sites on Next.js — fast load times, cleaner SEO, and structured so AI search tools (ChatGPT, Gemini, Perplexity) can parse who you serve and what you do. Individually-indexed agent pages, schema markup density, `llms.txt` curation, subsecond performance. Not a page-builder template.
Meta (Facebook/Instagram) primarily for Listing Engine and Growth Partner campaigns, run from your own Ad Account so you keep the data, audiences, and history. We also surface Google organic search metrics on the dashboard so you can see your ranking trajectory.
Our AI agents sit on top of your CRM and handle the repetitive work: qualifying leads, logging conversations, transcribing calls, summarizing outcomes, drafting follow-ups. You talk to the assistant in plain English from your car, it handles the CRM work for you. BBRG's heaviest user sent 858 messages to the assistant in one month — total AI cost to Espo: under a dollar-fifty.
We use our own CRM, built for real-estate teams — contacts, pipelines, deals, sequences, tags, activities, audit log, morning briefings, and the AI assistant. If you already have a CRM you love, we can run alongside it and you keep what you have. Most teams end up migrating because the new data and the new leads land in Espo anyway.
No. The Listing Essentials and Listing Engine packages include an AI-produced listing video generated from your MLS photos. If your current videographer costs ~$400 per listing and gives you a 30-second walkthrough video, Listing Engine is $495 and gives you that video plus a landing page, a QR open-house, a Meta campaign, and attribution. The package replaces the videographer line item — it doesn't add to it.
Ownership, Data & Security
Yes. Everything is in accounts you control. You own your domain, hosting, website source code, CRM data, ad accounts, and content. If we part ways, you keep what you paid for — no hostages.
48-hour export window. We export your full CRM database (contacts, deals, activities, messages), hand over the website code, and transfer ad accounts. The only things you don't retain are shared pieces of our engine (the AI agents and the shared CRM instance) — those were ours to begin with.
We host on modern infrastructure with SSL, rate limiting, and no vulnerable plugins. We structure the site so AI systems (ChatGPT, Gemini, Perplexity) can easily understand who you serve and what you offer. BBRG agents have been named unprompted in ChatGPT and Gemini results — that's what the Website + IDX tier is designed for.
Still Have Questions?
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