The receipts · Better Brokers Realty Group · Sacramento, CA
One real estate team. Every number dated.
BBRG switched off the industry-agnostic CRM builder and onto Espo. This is what their ad accounts, our CRM, and Google Search Console actually show — no rounding, no “up to,” sources on every line.
$3.51
Average cost per lead
162 leads · $569 spend
858
Messages from one agent
18 days · by voice
1,674
Messages across 6 agents
AI usage included
1.0
Google position
"selling a home in granite bay"
Verified — first-party dataTeam-reported — self-reported by the teamMeasured through Apr 2026.
Listing ads that actually convert.
Verified — Meta dashboard + CRM6-campaign listing program · through Feb 2026
Total listing leads162
Total ad spend$569
Average cost per lead$3.51
Best single campaign (Desperado Dr)$1.65
Listing campaigns6
Meta Ads Manager + CRM export, 6 listing campaigns. Industry CPL typically runs $20–50. Best campaign: 13598 Desperado Dr, Penn Valley.
Live community · Amoruso Ranch · through Apr 26, 2026
129
leads
$3.92
per lead
$506
spend
$50/day budget, live since Apr 13. $505.95 spend across 13 days — roughly $39/day — for 129 leads at $3.92 each. One builder partnership, one community, every lead traced.
The assistant they run from the car.
Verified — our CRM + Anthropic billingAssistant usage · Mar–Apr 2026
Assistant messages, top agent (Carson)858
Assistant messages, all 6 agents1,674
AI usage billing to clientIncluded
Two-way SMS reply rate20%
Inbound vs. outbound SMS59 / 290
Agent-session + message logs, all 6 BBRG users. Carson Harthun: 858 messages over 12 sessions, Mar 31–Apr 18. Total Anthropic API cost across everyone: $1.33.
858 personalized follow-ups from one agent — every one grounded in the actual prior call, text, and note — for less than the price of a coffee.
The 20% two-way reply rate (59 inbound of 290) is roughly 4–5× what cold drip sequences produce, because nothing is a template. Window: Mar 28–Apr 20.
When sellers search, they show up.
Verified — Google Search Console179
Organic clicks (trailing 3 mo)
3,220
Organic impressions
5.6%
Blended click-through rate
17.8
Site-wide average position
1.0
Position — "selling a home in granite bay"
9.4%
Mobile click-through rate
GSC export, trailing 3 months through Apr 17, 2026. Position 1.0 is the per-query rank for “selling a home in granite bay”; 17.8 is the blended site-wide average across hundreds of long-tail queries. Mobile CTR (9.4%) runs 2.3× desktop (4.0%).
What the team tells us.
Team-reported — not independently verifiedThese are real, but self-reported by BBRG — we can’t see them in a dashboard, so we keep them separate from the verified numbers above and never present them as measured metrics.
Team-reported
Named by AI, unprompted
Three BBRG agents — Ben O'Lena, Darla Lyons, and Amanda Wilkins — were surfaced by name in ChatGPT and Gemini answers for local queries. Reports clustered through Apr 17.
Team-reported
Early Amoruso response
The team reported ~30–40% response rates in the first days of the Amoruso Ranch launch. Framed as early-launch color, not a steady-state rate.
Team-reported
Stack as a recruiting pitch
5 agents joined BBRG Feb 3–Mar 31, 2026. The broker reports the listing dashboards were a primary recruiting argument.
The terms, for the record.
21 days
Build window
Kickoff to a live, full Growth Partner stack — BBRG was the first to ship inside it.
Month-to-month
No annual contract
Stay because it works, not because you're locked in.
48 hours
Full data export
If you ever leave, your contacts, deals, and history are yours — delivered in two days.
One flagship client. Every number dated and sourced.
Verified = first-party (their ad accounts, our CRM, Google Search Console). Team-reported = self-reported by the team. Numbers verified through Apr 26, 2026; last refreshed Apr 26, 2026. When BBRG’s closed-loop revenue data lands, it goes here too — verified, not projected.
