Listing Marketing System
162 listing leads. $3.51 average cost per lead. One self-reported $1.2M closing.
Every listing deserves a marketing team. We build the page, create the video, run the ads, and put every lead in your CRM — so you can walk into listing appointments with a system no competitor can match.
No subscription required. Works with any Espo tier or as a one-off.
How It Works
Six components. Zero effort for the agent.
Listing Page
Professional, branded page for every listing. Full property details, photo gallery, agent profile, and lead capture CTAs. Branded to your brokerage — your name, your colors, your listings.
Listing Video
Created from your photos. No videographer, no scheduling, no extra cost. Motion graphics, music, and property details woven into a polished video that lives on your listing page and becomes ad creative.
QR Code
Print it on flyers, yard signs, open house sheets. Every scan lands on your listing page. Every visitor becomes a lead in your CRM. Physical marketing meets digital capture.
Ad Campaign
Targeted Meta ads reach 10,000+ local buyers. We create the creative, launch the campaign, and optimize for 14 days. You never touch ads manager.
Automated Follow-Up
Every lead gets immediate SMS and email follow-up. Sequences handle the nurture automatically. No manual outreach, no missed leads, no cold calls.
CRM Capture
Every lead tagged by listing, tracked through your pipeline. Leads who don't buy this house are still buyers for your next one. Every campaign builds your database.
See It Live
Real listing pages. Real agents. Real results at every price point.
Wolf Creek Ranch
$890,000
Jake Lyons · Better Brokers Realty Group
A 32-second listing video, professional listing page, and targeted Meta ads brought in qualified buyers for this Alta Sierra Ranches property.
View Listing PageBarton Creek Estate
$4,250,000
John Thompson · John Thompson Realty
Dark, elegant listing page with multiple lead capture touchpoints. Professional photography showcased with editorial-quality property descriptions.
View Listing PageThe Numbers
Six listing campaigns through February 2026. Real data from Better Brokers Realty Group in Granite Bay, CA.
162
Leads
$569
Spend
$3.51
Avg CPL
| Campaign | Leads | Spend | CPL |
|---|---|---|---|
| Luxury Listing – Sunset Heights | 42 | $81 | $1.92 |
| Open House – Riverside Estates | 35 | $127 | $3.63 |
| New Listing – Downtown Lofts | 28 | $98 | $3.50 |
| Price Reduction – Hillcrest | 22 | $74 | $3.36 |
| Just Listed – Parkview | 19 | $102 | $5.37 |
| Coming Soon – Oakwood | 16 | $87 | $5.44 |
| Average / Total | 162 | $569 | $3.51 |
Luxury Listing – Sunset Heights
Leads
42
Spend
$81
CPL
$1.92
Open House – Riverside Estates
Leads
35
Spend
$127
CPL
$3.63
New Listing – Downtown Lofts
Leads
28
Spend
$98
CPL
$3.50
Price Reduction – Hillcrest
Leads
22
Spend
$74
CPL
$3.36
Just Listed – Parkview
Leads
19
Spend
$102
CPL
$5.37
Coming Soon – Oakwood
Leads
16
Spend
$87
CPL
$5.44
Average / Total
Leads
162
Spend
$569
CPL
$3.51
CPL range: $1.92 – $5.44. Performance varies by listing type, market, and season.
Self-reported, February 2026
One lead. One weekend. $1.2M.
A BBRG agent’s buyer clicked a listing ad Thursday evening. The system texted her within 3 minutes and emailed comparable listings 15 minutes later. Showing Friday, offer Sunday — $50K over asking. The ad that brought her in cost roughly $5.
Her commission exceeded the team’s entire annual marketing budget. This number is self-reported by the team. It’s anecdotal until a sales contract is attached — but the ad spend, the response time, and the lead source are verifiable in the CRM.
The pricing math that collapses the objection
Your videographer costs $400 and generates zero leads. Ours costs $495 and generates buyers.
What brokers pay today
~$400
per listing, videographer
- • A 30–60 second MLS walkthrough video
- • Hired, scheduled, re-scheduled when the weather breaks
- • Lives on the MLS, dies with the listing
- • Zero leads generated
What Listing Engine costs
$495
per listing, everything included
- The AI-produced listing video (from your MLS photos)
- A branded listing landing page on your domain
- QR codes for the open house that roll into the CRM
- 14-day managed Meta campaign driving buyers to the listing
- Automated SMS + email follow-up on every captured lead
You’re not paying $495 on top of the videographer. You’re paying $95 more than the videographer — and getting a buyer-lead engine for the agent who took the listing.
The listing appointment advantage
Sellers want proof.
Every seller asks the same question: “How will you market my home?” Most agents show up with a slideshow and a promise. Your agents show up with a live listing page from a previous sale, the video, the ad results, and the lead count. The listing presentation is already won.
Every lead builds your database.
A buyer who clicks on 123 Oak Street but doesn't buy it is still an active buyer in your market. When 456 Elm Street hits the market next month, you already have a warm list. Every listing campaign compounds into the next one.
It's a recruiting tool.
Agents want to join teams that give them an edge. When your agents can tell recruits “every listing I take comes with a full marketing package — page, video, ads, leads,” that's not a perk. That's a reason to switch brokerages.
Questions about listing marketing
See what we'd build for your listings
One strategy call. We'll walk through your current listings, show you what the marketing package looks like, and build a plan.
Book a Strategy Call